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Candidate
Male, 36 years, born on 7 February 1989
Italy, I want to relocate (Kyiv, Minsk, Moscow, Poland), prepared for occasional business trips
Marketing communications manager
200 000 ₽ in hand
Specializations:
- Marketing and advertising department manager
Employment: full time
Work schedule: full day, remote working
Work experience 13 years 9 months
November 2018 — currently
6 years 7 months
KEEPPET.inc
USA, keep.pet/
Product Marketing Manager
Developed from scratch and launched 2 mobile apps related to the pet industry.
• CREATIVE ADVERTISING LEAD:
- Lead and supervised the creation of concepts for ATL and BTL creative strategy, assets for the marketing launch;
- Define product timelines and roadmaps, consumer's journeys and touch-points;
- Determine positioning, tone of voice and rebrand the app visual identity;
- Supervising designers and illustrators working on a freelance basis.
• PRODUCT DEVELOPMENT:
- Sketch improvements for the UX and UI;
- Turn insights into concepts for original in-app features;
- Foster "gamification" approach to implement rewarding systems;
• SOCIAL MEDIA CONTENT STRATEGY:
- Periodically outline the media strategy (FB, VK, IG, In);
- Development of SMM content;
- Scout and interview candidates for social media marketing roles.
January 2018 — November 2018
11 months
Moscow, www.advgroup.ru
Media, Marketing, Advertising, PR, Design, Production... Show more
Creative Strategist
Main Clients: Durex, Dove, Make Up Forever, Givenchy, Clear.
• CONTENT MANAGEMENT - Development of content, compelling messaging and assets for social media campaigns,
activations, prints & banners, installations, film, radio, applications & mobile games, ad-hoc websites, OOH, POSM and non-standard outdoors.
• MULTICHANNEL MARKETING CAMPAIGNS - Supervision and development of international 360° integrated
marketing campaigns (ATL/BTL) & digital special projects, from ideation to design and implementation.
• MARKET RESEARCH - Analysis of market competitors in relation to product’s positioning, tone of voice, key messaging, customer behaviour and target audience.
• PERFORMANCE TRACKING - Definition of campaign goals and KPIs, customer’s journey, campaign’s road map and timelines.
October 2016 — November 2017
1 year 2 months
Partizanas
Lithuania, partizanas.com
Media, Marketing, Advertising, PR, Design, Production... Show more
Junior Creative Strategist
Main Clients: Lidl, Svyturys, Ergo, Procter&Gamble, L’Oreal, Microsoft, Samsung, Nestlé, Tuborg, Telia Sonera, Circle K.
• CREATIVE TEAM LEAD - supervising a team of 6 including brand area designers, brand costume designers, graphic designers
and social media managers for below-the-line integrated campaigns.
• CONTENT MANAGEMENT - Owning the development of multiple projects for rebranding, product launches and B2B/B2C events.
• HIGH-BUDGET PROJECTS - Idea generation and creative direction for high budget Lithuanian nation-wide projects as:
- Rebranding of Statoil into Circle K,
- Merging of Teo and Omnitel in the establishment of the telco giant Telia Sonera,
- Integrated campaign for the entry of Lidl in the Lithuanian market
February 2016 — October 2016
9 months
Partizanas
Lithuania, partizanas.com
Media, Marketing, Advertising, PR, Design, Production... Show more
Creative Copywriter
- Activations (shopping malls, brand events, city squares and other frequented city areas)
- Digital Campaign content
- Guerrilla marketing solutions
- Ambient solutions and installations
- Business event creative scenarios
- Product launches and rebranding
- Non-standard outdoor concepts
- Brand lounge area concepts
- POSM and in-store promotion
- Supervising a team of 3 Graphic, Interior, Branded Area and Costume designers
February 2015 — January 2016
1 year
Young & Rubicam Vilnius
Lithuania, www.not-perfect.com/
Media, Marketing, Advertising, PR, Design, Production... Show more
Creative Copywriter
Working for a worldwide ATL & BTL advertising network for the Lithuanian and Belarusian markets.
Main Clients: Maxima, Svyturys, Danone, Coffee Inn, Vichy.
• COPYWRITING - Concepts and texts for print ads, TV commercials, radio, digital campaigns, UX & UI.
• ART DIRECTION - Directing film and photo shootings, creating visual mock-ups, ensuring graphic designers output quality.
• AWARDS:
- Student of the Year issue / Prints category (Lurzers Archive Worldwide Advertising Magazine, 2015)
- Bronze Arrow / Outdoor Art Direction category (ADrenalinas Lithuania Advertising Festival, 2015)
- Shortlisted / Best Outdoor (Baltic Best Creative Festival, 2016)
October 2009 — December 2012
3 years 3 months
FragKings
Netherlands
IT, System Integration, Internet... Show more
eSport Community Manager
Co-hosting a European online gaming community for Call of Duty 4 with +4000 monthly active users and 7 gaming servers.
• COMMUNITY MANAGEMENT - Community forum and in-game servers administration, online events planning, admins recruitment.
- Funding and management of the sniper-only server which reached international success with youtubers from Mazarini, Fnatic, Tek9 and Cloud9 regularly playing on it.
- Ongoing real friendships.
November 2011 — February 2012
4 months
GS Xecutive Search
Italy, www.gs-xecutivesearch.eu/
Business Services... Show more
Marketing Executive
• CREATIVE PROBLEM SOLVING: integrated communication plan that increased the unique visitors accesses on the main company website (from 180 to 6700 monthly views in 1 month). With no budget allocated, the strategy had positive impact on costs and increased the revenue of 60% monthly.
- Email marketing
- Print concepts
- Social media integration
June 2006 — August 2006
3 months
Città Dell'uomo ONLUS
Italy, cittadelluomo.it/
Food delivery volunteer
Based in Cremona, Italy, my roles included organise meals, contact customers, delivery of the meals and collection of the feedbacks from the users to improve the offered service.
Skills
Skill proficiency levels
Driving experience
Driver's license category A
About me
Italian Creative Strategist helping brands to choose suitable media channels and effective communication messages to connect with the desired audience.
Crafting international advertising campaigns for more than 5 years, turning consumer and market insights into the brand's competitive advantages, unique tone of voice, strategy, and creative ideas.
Working with several agencies across Europe, in Italy, the United Kingdom, Lithuania, Russian Federation I developed creative campaigns for some of the largest international brands as Microsoft, Samsung, Lidl, Nike, Dove, Pantene, Givenchy, Nescafé, Mars.
Currently, on the client-side, I hold 2 years of remote working experience leading the creative product development of a mobile app startup based in Los Angeles (CA).
Growing my interest in communication through early online gaming (Call of Duty 4 as main), i learned to get lost in the facets of people's cultures, behaviors, and habits, nurturing a relentless passion for Eastern European countries and Product Gamification.
5+ years product/brand strategy and Creative Marketing experience,
2+ years remote startup experience building Mobile Digital Products (Tech & Innovation).
My Creative Portfolio
http://bit.ly/MaxCPortfolio
Higher education (master)
2020
Stanford University
Engineering, PgC in Product Management
2015
The Atomic Garden Advertising School (Vilnius, Lithuania)
Creative, Postgraduate Specialist Course in Creativity in Advertising
2014
Manchester Metropolitan University (Manchester, UK)
Marketing & Advertising, Master's in International Creative Advertising
2013
Manchester Metropolitan University (Manchester, UK)
Languages for Business, IELTS C1 Level
2012
University of Brescia (Brescia, Italy)
Economics, Bachelor in Business and Management
Languages
Professional development, courses
2012
Creative Leadership
European Social Funds, Creative Leadership
2008
ECDL (European Computer Driving Licence)
Lyceum Janello Torriani (Cremona, Italy), Proficiency in Microsoft Word, Access, Excel, Powerpoint, Outlook
Tests, examinations
2013
IELTS
Manchester Metropolitan University, Industrial History of Manchester
Citizenship, travel time to work
Citizenship: Italy
Permission to work: Russia
Desired travel time to work: Up to one hour